You Don’t Need a Bigger Strategy. You Need Fewer Goals

If your organization has twenty strategic goals and priorities, congratulations. You actually have none.

When everything is a priority, nothing is. In fact, the word “priority” means “the thing that comes before everything else.” Technically, you can only have ONE priority! Winding up with twenty priorities is a symptom of well-intentioned leaders trying to honor every voice, every project, every initiative. The result is dilution.

The Myth of More

More goals don’t create more impact; they create more noise. When teams are stretched thin, even your strongest performers burn out chasing shifting targets.

The truth is focus is a leadership essential, not a luxury.

The Power of Less

Here, we used a Road Map to define, communicate, and track strategic goals and the necessary steps to achieve them.

Great strategy isn’t about doing everything. It’s about doing the right things with intention and consistency. That means choosing between trade-offs and saying “not now” to good ideas so the great ones can breathe. When you say “yes” to something, you’re saying “no” to something else.


Facilitated prioritization helps organizations:

  • Cut through competing agendas.

  • Focus on 3 to 5 actionable priorities.

  • Tie goals to owners, metrics, and timeframes.


This is making clarity a strategic advantage.

What It Looks Like

The best leaders I’ve worked with set boundaries that sound like this:

“We’ll revisit that in Q3 once we’ve nailed these two initiatives.”
“If we add this, what are we removing?”

That takes discipline and managerial courage.


Anyone can come up with a strategy. Real leaders know how to bring it into focus.

We can help. Contact us today.

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The Power of Deciding Once: Why Strategy Should Be Automatic